Gender Equity Matters (GEM)
Let’s make the world a better place, one company at time.


New York, USA

+ 1 (646) 441-7820


Lulu Arias (she/her/hers), founder and CEO of GEM, has an MBA from Columbia Business School and a Masters in Engineering from UCA.

She developed a passion for diversity, equity and inclusion while working for the Commission of Gender Equity for the state of NY and projects in partnership with UN Women. Her work focused on developing public policies and transformation plans on gender and racial pay equity. Throughout her career, she has worked for BCG in management consulting and J.P. Morgan in the investment banking space. Lulu has extensive experience in helping senior leadership teams execute transformational programs to drive change.

Lulu envisioned GEM as an idyllic combination of her passion for advancing gender and racial equity with her corporate and academic expertise. She aims to create more diverse, equitable and inclusive workplaces by integrating her experience in the industry with her devotion for DEI.

Lulu hopes to make her mark by ensuring a more equitable world, one company at a time.


Jeremy Kagar

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